A rebranding process, demonstrated, internal showcase for Niagara College Research and Innovation. Not affiliated with Molson Coors.
Every year, the Niagara College Research department creates a showcase for colleagues across the college, offering a behind-the-scenes look at what our process actually looks like. When I was working there, we chose Molson, a brand everyone recognizes, which made the before-and-after transformation instantly clear. We developed a full rebrand and a new product line, with each can drawing its identity from a different Canadian place.
* My work included creating the mood board, colour palette, logo, can packaging, and mockups.
